Presentation

  This week, I learned the basic information of some companies and industries.
  For Nokia company, five forces of this company. The threat of new entrants is low, because the mobile phone industry is already a well established market and the threat of a new entrant is quite low, as the technology needed to rival the devices already available is quite advance if they want to differentiate from them.And any new entrants will need high investments in R&D, technology and marketing in order to compete with the established organizations. Supplier power is moderate. Nokia are in the position where they can bargain and negotiate with any mobile phone hardware maker because there is a high number of equipment suppliers that are readily available to them should their current suppliers attempt to bargain for more money with them. But Nokia have recently created an alliance with Microsoft for their software which would be considered a major coup for Nokia more than Microsoft. As a result, Microsoft will have a lot of power when negotiating a price and share because the deal is more beneficial to Nokia than Microsoft. 

Buyer power is high. The mobile phone industry is a competitive market where the number of choices is very wide, resulting in the consumer having a lot of power because they can choose to go to one of Nokia’s many rivals if they feel Nokia are not good enough, which has created a very price sensitive market because consumers will always be on the lookout for the best deals. Threat of Substitution is low. Mobile phones have become an everyday necessity in peoples’ lives because of the important functions that they can do and are all available in just one handset. Competitive rivalry is high. There are a lot of companies competing with them in China, Apple, Samsung and Huawei are constantly competing in the high-end smart phone market. Xiaomi, OPPO, vivo, OnePlus brands in the middle smart phone market. 

  For France cheese industry, it can export to other countries, such as China, Japan, US  and so on. In France, cheese isn't as appetizer like some countries but will serve before desert. And the substitution of cheese can be jam, butter, sometimes even chocolate.

  And for the Indian cinema, they compared it with other countries. For instance, India, they love happy, and they always dance and sing to express their happiness. Sometimes, they will make it very hyperbolic, a small thing they will make a long time to describe it. How about China? China has a lot of mythological stories, so they like dreaming, which also influences their movie.

Information Systems, Organizations and Strategy

  Before this class, the lecture mentioned a question: " Why are you unique?". He said everyone is unique. I strongly believe it's right. But when he asked me why I was unique, I don't know how to answer. Until I sit here to write this blog, I still confused about this question. Maybe my unique point is I don't know why I'm unique. However, I won't give up finding out the answer as I think something must different from others.
  I learned that 5 forces in business environment:
  Competitive Rivalry. This looks at the number and strength of your competitors. How many rivals do you have? Who are they, and how does the quality of their products and services compare with yours? Where rivalry is intense, companies can attract customers with aggressive price cuts and high-impact marketing campaigns. Also, in markets with lots of rivals, your suppliers and buyers can go elsewhere if they feel that they're not getting a good deal from you. On the other hand, where competitive rivalry is minimal, and no one else is doing what you do, then you'll likely have tremendous strength and healthy profits.
  Threat of New Entry. If it takes little money and effort to enter your market and compete effectively, or if you have little protection for your key technologies, then rivals can quickly enter your market and weaken your position. If you have strong and durable barriers to entry, then you can preserve a favorable position and take fair advantage of it.
  Threat of Substitution. This refers to the likelihood of your customers finding a different way of doing what you do. For example, you are a member of Uber, and the customer don't ant to choose your service but choose bus, train.

  Supplier Power. This is determined by how easy it is for your suppliers to increase their prices. How many potential suppliers do you have? How unique is the product or service that they provide, and how expensive would it be to switch from one supplier to another? The more you have to choose from, the easier it will be to switch to a cheaper alternative. But the fewer suppliers there are, and the more you need their help, the stronger their position and their ability to charge you more. That can impact your profit.
  Buyer Power. You need to ask yourself how easy it is for buyers to drive your prices down. How many buyers are there, and how big are their orders? How much would it cost them to switch from your products and services to those of a rival? Are your buyers strong enough to dictate terms to you? When you deal with only a few savvy customers, they have more power, but your power increases if you have many customers.