Presentation

  This week, I learned the basic information of some companies and industries.
  For Nokia company, five forces of this company. The threat of new entrants is low, because the mobile phone industry is already a well established market and the threat of a new entrant is quite low, as the technology needed to rival the devices already available is quite advance if they want to differentiate from them.And any new entrants will need high investments in R&D, technology and marketing in order to compete with the established organizations. Supplier power is moderate. Nokia are in the position where they can bargain and negotiate with any mobile phone hardware maker because there is a high number of equipment suppliers that are readily available to them should their current suppliers attempt to bargain for more money with them. But Nokia have recently created an alliance with Microsoft for their software which would be considered a major coup for Nokia more than Microsoft. As a result, Microsoft will have a lot of power when negotiating a price and share because the deal is more beneficial to Nokia than Microsoft. 

Buyer power is high. The mobile phone industry is a competitive market where the number of choices is very wide, resulting in the consumer having a lot of power because they can choose to go to one of Nokia’s many rivals if they feel Nokia are not good enough, which has created a very price sensitive market because consumers will always be on the lookout for the best deals. Threat of Substitution is low. Mobile phones have become an everyday necessity in peoples’ lives because of the important functions that they can do and are all available in just one handset. Competitive rivalry is high. There are a lot of companies competing with them in China, Apple, Samsung and Huawei are constantly competing in the high-end smart phone market. Xiaomi, OPPO, vivo, OnePlus brands in the middle smart phone market. 

  For France cheese industry, it can export to other countries, such as China, Japan, US  and so on. In France, cheese isn't as appetizer like some countries but will serve before desert. And the substitution of cheese can be jam, butter, sometimes even chocolate.

  And for the Indian cinema, they compared it with other countries. For instance, India, they love happy, and they always dance and sing to express their happiness. Sometimes, they will make it very hyperbolic, a small thing they will make a long time to describe it. How about China? China has a lot of mythological stories, so they like dreaming, which also influences their movie.